Build Your User Base with These Human Behavior Hacks
People are unpredictable. And they are animals.
These two tenets are often overlooked by startups trying to appeal to customers based on rational assumptions. Remember, people buy expensive wine they know nothing about. They place value on what their peers value whether they want it or not. They won’t shell out $2 for a useful app, but will take a $30 cab ride to get to work. And this behavior is only intensifying as more options become available faster.
Are You a Marketing Leader or Laggard?
In 2014, a Verizon Enterprise and Harvard Business Review study reached an interesting conclusion: There’s a direct correlation between a company’s attitude toward new technology and the business outcomes it achieves.
In fact, the study found that “Pioneers” – companies and leaders who believe so strongly in the benefits of new technologies that they seek first-mover advantage – are more likely to lead in revenue growth and market position. By contrast, more risk-averse organizations – groups the study called “Followers” and “Cautious” – were far less successful.
Salim Ismail - Disruption
I heard this speaker in Sydney, recommend the link to the video and the book.
How Well Do You Understand Your Customer Journey? 6 Questions to Help You Find Out - OpenView Labs
A well-managed customer journey can lead to reduced churn, increased revenue and greater employee satisfaction, according to research by McKinsey published in the Harvard Business Review. Companies with highly functioning customer journeys also discover more effective ways to collaborate across functions and levels. Sounds like sales and marketing alignment!
How Barriers to Entry Confused Me Terribly, and What I Figured Out So Far — Evergreen Business Fortnightly — Medium
Some thoughts on barriers to entry ...