Content is Eating the World — Contently's CEO on Winning at Marketing's New Hotness
Learn more about why GOOD content is so important ... When Contently launched in 2010, it was a dwarf among giants. The fledgling firm set out to help brands tell their stories more fully by ramping up high-quality content — namely blog posts and articles that didn’t sound like they were robo-generated based on keywords.
Culture Is Not the Culprit
Article is from Jay Lorsch who I have immense respect for - had a few classes with him, great teacher!
When organizations get into big trouble, fixing the culture is usually the prescription. That’s what most everyone said General Motors needed to do after its recall crisis in 2014—and ever since, CEO Mary Barra has been focusing on creating “the right environment” to promote accountability and head off future disasters ...
Lindred Greer: Why Virtual Teams Have More Conflict
A professor of organizational behavior explains why disagreements among virtual teams can escalate more quickly than in face-to-face encounters ....
Your Pricing Strategy is Failing – Three Signals That Tell You Why
Do you have a pricing strategy? If not, you’re already in trouble. Many companies struggle to say what their pricing strategy is, how it helps create and communicate value for its users and how it’s tested over time.
These Are the Most Motivational Books Ever Written | Inc.com
Three years ago, I identified the "Top 10 Motivational Books of All Time," but with a twist: I left the No. 1 spot blank and asked Inc.com readers to name their favorite.
In hundreds of comments, our readers named almost 300 books, but there were 18 that turned up consistently. Here are the books Inc.com readers truly love:
Buy or Be Bought: The Rule of Three & How to Survive (and Thrive) in Competitive Market
Finance & Operations SHARE New markets and product categories are typically created by one or two first mover startups that see an opportunity, take the risk and jump in. Their initial success is quickly followed by other companies looking to capitalize on the potential. Early success, and the potential for more, entices more and more entrants into the market and before long, the market is fragmented with many companies competing with one another to grow revenues and grab market share.