The Misunderstood, Underestimated, and Neglected Genius of Advertising — Evergreen Business Fortnightly — Medium
In the startup world, Advertising is viewed as an afterthought. Most startups believe advertising is proof of weakness in the product or distribution strategy ...
Everyday Business Travelers Are Easy Targets for Espionage
James Bond might be the world’s best-known spy, but nowadays even an obscure international business traveler could face similar surveillance threats from a hostile foreign intelligence service or even a business competitor ...
Is Your Company Encouraging Employees to Share What They Know?
Many of the things we need to know to be successful – to innovate, collaborate, solve problems, and identify new opportunities – aren’t learned simply through schooling, training, or personal experience. Especially for today’s knowledge-based work, much of what we need to know we learn from others’ experiences, through what’s called vicarious learning ....
Building Your Best Sales Deck Starts Here | First Round Review
There’s something that most new sales professionals get wrong. And getting it wrong has big-time consequences. It’s not their fault. Mad Men, Glengarry Glen Ross, all the media that’s enshrined salespeople and the magic they work would have you believe that your pitch has to be spit-shined to a high sheen before it should ever see the light of day ....
Sizing the Fintech Opportunity
One of the newest buzzwords floating around in the VC ecosystem and the financial services industry is “Fintech”. A word that means different things to different people. The old definition of fintech at its most minimalist was “service providers that sell technology products or services to financial services incumbents.” ....
Startup Playbook from a VC
We spend a lot of time advising startups. Though one-on-one advice will always be crucial, we thought it might help us scale Y Combinator if we could distill the most generalizable parts of this advice into a sort of playbook we could give YC and YC Fellowship companies. Then we thought we should just give it to everyone ....
Some good reminders for everyone ^ADJ
5 Superpowers of the Most Successful Entrepreneurs
Entrepreneurs are superheroes. They strive to solve the world’s problems, inspire social change and improve quality of life. They perform heroic feats with scarce time, limited resources and against all odds. Yet, most entrepreneurs toil away in obscurity and often shy away from media ...