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Issue 71  2nd October 2016

The Small Steps That Have a Big Impact on Achieving Goals

When people set out to begin a major work project or adopt a healthier lifestyle, it’s easy to become discouraged when picturing the long road ahead. By the same token, even smaller-scale plans like keeping a medical appointment or a standing date to the gym can become easily derailed by the busyness of our daily lives or a simple aversion to the doctor or the treadmill.

upenn.edu

Adam Grant On Interviewing to Hire Trailblazers, Nonconformists and Originals | First Round Review

Bestselling author and Wharton professor Adam Grant has spent years researching and interviewing originals. There’s the seasoned chief executive who cusses freely and challenges candidates to apply for jobs by tweeting at her. Or the author who tackles weighty topics like artificial intelligence and virtual reality with stick figure illustrations. And the former spy who founded an airline and is betting on Utah as the next big tech hub. In Originals, Grant shows how to identify, foster and nurture nonconformists — here he expounds on how to recognize and recruit them in a startup setting.

firstround.com

The Most Surefire Way I’ve Found to Win Enterprise Deals

Whilst this article has a enterprise focus, lessons still apply to S/Mid Market sales and business developement.

At barely a year old, General Assembly (GA) had already come to a crossroads. The company had just pivoted from providing workspaces to companies to focusing solely on educational offerings for individuals. In that transition, its founders spotted a new and somewhat daunting opportunity: Could such a young company put together a week-long Digital Bootcamp for leaders for one of the world’s largest industrial conglomerates?

firstround.com

How the Best CEOs Get the Important Work Done

If you’re a chief executive officer, your job is to execute. It’s written right into your title. But what does it mean, in terms of daily tasks, to be the company’s top “executer?” After all, CEOs don’t actually build factories or sell products ...

hbr.org

The SEO Tips That Helped Tally 20 Million Visits A Month | First Round Review

Three quarters after Yummly launched, its Chief Growth Officer Ethan Smith watched the food discovery platform log its 10 millionth visit in a month. However, like most enduring recipes, it didn’t become a crowd favorite by tossing together ingredients in a fit of inspiration. Yummly’s SEO strategy, which helped the startup top the charts as the best global recipe app for iPhone, iPad and Android, was years in the making, going back to Smith’s first company.

firstround.com
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