The 11 Best Books for the Business Strategy Master on Your Christmas List — Medium
For the Holidays, it seemed helpful to compile a short list of the books that stood out. So, for the Business Nerd on your shopping list, I present the most important books on Business Strategy ...
Some great books on this list ^ADJ
Addicted to Distraction - The New York Times
A little note about distraction, with some irony that I have this on the list ...
What America’s Best BBQ Joint Can Teach You About Pricing
A handful of industries have heavily invested to educate customers that prices will vary over time. We’ve come to expect fluctuating prices from airlines and hotels. The goal of educating customers is so they understand and accept prices will be high at times, but that they also realize there are “off-peak” options available at a discount. As a result, most of us aren’t offended that prices at fancy resorts are astronomical during Christmas-to-New Year’s week compared to other time periods. Training customers to expect varying prices can be a significant undertaking though. Despite its best efforts, for instance, Uber has faced strong backlash over its surge pricing strategy, which can often be seven times the normal price.
How Structured Debate Helps Your Team Grow
Many of us are familiar with the hazards of Groupthink - when teams or organizations operate on autopilot and feel a general false sense of invulnerability. They wind up maintaining course without appropriately considering emerging risks, debating alternative scenarios, or exploring new courses of action ...
Building a Growth-Focused Content Marketing Strategy - OpenView Labs
There must be a thousand reasons to build a content strategy. You can build for the SEO, you can build for PR, you can build to fill your funnel, to broadcast your brand, or as a means of establishing a new thought-leadership hub in your space ...
Using Trello to Manage Marketing Projects and Support Issues - OpenView Labs
Marketing Tools & Technology SHARE Sometimes even when it comes to technology the best ways of doing things are the old fashioned ones. Take bulletin boards for example. Bulletin boards were and are great. You can easily see what’s going on, what other people are up to, communicate with people who aren’t around you, and remind people of stuff. They’re simple, they’re visual and they work. Bulletin boards have helped bring people together for a long time ...
How Southwest Airlines Hires Such Dedicated People
Southwest Airlines receives a job application every two seconds. Given the talent shortage facing our industry, you’d think we’d be tempted to snap up many of those candidates, particularly ones with backgrounds in engineering and technology ...
'Get in the Van' and Other Tips for Getting Meaningful Customer Feedback | First Round Review
At First Round’s recent CEO Summit, Sippey shared the one most important rule and three steps for gathering powerful customer feedback that can make all the difference for your product roadmap ...