How to build the perfect sales funnel for your business
Over the years I've worked with a lot of different service-based businesses. I also own a service-based business. In that time I've come to realize that one of the single biggest challenges is finding an automated, systematic way of getting consistent clients ....
Manufacturing’s next act | McKinsey & Company
Mention “Industry 4.0” to most manufacturing executives and you will raise eyebrows. If they’ve heard of it, they are likely confused about what it is. If they haven’t heard of it, they’re likely to be skeptical of what they see as yet another piece of marketing hype, an empty catchphrase. And yet a closer look at what’s behind Industry 4.0 reveals some powerful emerging currents with strong potential to change the way factories work. It may be too much to say that it is another industrial revolution ...
How to get Better Marketing Results with Beautiful Design | Campaign Monitor
These days, marketers like you are creating more content than ever before. Between blog posts, social media posts, email campaigns, landing pages & websites, you are starting to act more and more like a publisher every day ...
A Dozen Things I’ve Learned About Investing from Howard Marks
List of 12 items, 1st up: 1. “The biggest investing errors come not from factors that are informational or analytical, but from those that are psychological.” Psychological mistakes are at the same time the biggest source of danger for an investor and the biggest source of opportunity when other people succumb to those mistakes. If you can keep your head about you when everyone else is losing theirs, you can profit in ways which beat the market. Howard Marks: “The absolute best buying opportunities come when asset holders are forced to sell.”
Product/Market Fit: What it really means, How to Measure it, and Where to find it — Evergreen Business Weekly — Medium
Product/Market Fit is a common concept in the startup world. While widely applied in conversations around new high-growth companies, it doesn’t seem to have caught on in the rest of the business world yet ...
The Basic Principles of Strategy Haven’t Changed in 30 Years
The basic principles are:
If you want to earn above the cost of capital (if you want to create value), you must get a higher return on your efforts than the average competitor. To get a higher return than the average competitor, you must have an advantage or you must compete in an unusually attractive sector.
There are only two ways to get an advantage. Your prices must be higher or your costs, including the cost of your balance sheet and the cost of taxes, must be lower.
Unusually attractive sectors are those where the forces of competition are muted. Usually this is because there are few competitors. But there are other reasons, such as legislation or demand growing faster than supply ...
Can Nokia Reinvent Itself Again? - HBR
Nokia, today’s telecommunications networking company, has made corporate transformation into an art form. Established originally in 1865, as a paper mill, it became a public company in 1868. Over ensuing decades, the company expanded into an ever-more-bewildering array of product categories ....
Time Management Training Doesn’t Work
Today, knowledge workers use devices and platforms we wouldn’t have dreamed of 15 years ago, in workspaces we probably didn’t see coming, either (goodbye, private offices; hello, telecommuting).
But while work has changed, the training we get about how to manage our time looks pretty much the same as it always has. Traditional time management teaches us to “start every morning making a list of things to do that day.” But once you check your email, that list is already woefully outdated. Time management teaches “Prioritize A, B, C.” But these days, everything seems urgent and competes for the highest priority. Time management teaches us to “close the door” to get important work done, but it doesn’t address our spinning brains and the lure of the internet at our fingertips (let alone the fact that we no longer have a door). Whatever “schedule” we came up with is typically out the window by 8:01 AM ....
See Your Company Through the Eyes of a Hacker
Changes in enterprise IT over the past decade mean that every company is now a technology company. By the end of the decade, there will be 50 billion devices connected to the Internet, complicating networks and generating petabytes of data ...